In the 1990s and early 2000s, government privatization and austerity programs served as the cornerstone of free market reforms implemented throughout the developing world. The selling off of government utilities, resources, and services laid the groundwork for a highly contested battleground in the global South over social and economic distribution. This study examines the sequencing of campaigns against neoliberal reforms in Central America. Two successful movement campaigns against privatization in El Salvador and Costa Rica followed failed collective attempts to impede similar economic reforms. The policy outcomes against neo-liberal measures are explained by the path-dependent nature of the organizing templates activists chose to employ and the breadth of social movement unionism achieved. The article offers insights into similar battles currently waged in the third world over the pace of economic globalization and the conditions in which oppositional movements are likely to succeed or fail.